Global Leaders in Menu Engineering
Creating Happy Guests & Driving Profitable Operations
Menus we build are:
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easier for guests to navigate and find new favorite items
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more profitable for restaurateurs and operators
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powerful marketing tools that drive growth and guest retention
We specialize in transforming menus into powerful tools for success. We're passionate about helping all operators, from global brands, to cherished local mom-and-pop eateries, and everyone in-between, craft menus that delight guests and drive profitability. Our approach is collaborative, tailored, and always centered on your unique needs, menu goals, and aspirations.
Our mission is straightforward yet impactful: to increase your profitability by $.50 to $1 or more for each guest, every visit. This focused strategy, when annualized over a year's worth of guests, will have a significant impact to your bottom line, benefiting you and all your stakeholders. I'm glad you found us today and when you're ready, let's collaborate on menus.
Cheers and Welcome!
-Sean Willard, Menu Engineer
What is Menu Engineering?
We define Menu Engineering as how restaurateurs and hospitality operators utilize data and knowledge to make impactful decisions about their menus, to produce specific and measurable results.
Our approach is built on a timeless, field-tested, and data-driven process, applicable to all businesses.
Trusted by teams globally...
Our menu team is incredibly grateful to do the work we do. We have the privilege to work with amazing teams, individuals, and industry-leading organizations around the world on menus.